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The promise of digital media is in its ability to easily measure and optimize our marketing programs. Without the appropriate measurement infrastructure in place, however,
In today’s world of vast media consumption sources, customers self-nurture through the buying process. At Just Media, we see it as our job to help
Just Media has been running client paid social media campaigns since 2012 when targeting was rudimentary, spends were tiny and most B2B marketers never thought
At one point in our lives, perhaps after a long day at work, we’ve all looked forward to going straight home and heading to
Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over
As you are probably more than aware, retargeting is a digital advertising strategy that allows advertisers to anonymously ‘follow’ audiences all over the web using
Take a minute to ask yourself, what is the state of digital advertising industry? If you are a marketing professional, it is easy to slip
As advertisers, we know people designate their various devices for different purposes and, with that, we must attribute different advertising goals to each device. Thankfully,
SEM is used more and more by businesses today to increase visibility, online presence and to drive the most conversions at the most efficient cost. The
For some time now, the advertising industry has been talking about the fragmented media landscape and how advertising dollars are expected to shift from traditional
At the end of the day, we are all consumers when it comes to content and we all reach for the same thing before making
I confess. I’ll own up to it. I am capable of killing a truly absurd and somewhat embarrassing amount of time on Pinterest. The draw
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