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The Year of Social Influencers
As savvy consumers, it’s safe to say that in this day in age, audiences are resonating less with logos and more with humans. Audiences are
Our insights
We build devoted customers for B2B clients
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The concept of ABM – Let’s Agree on the Basics
Account Based Marketing dominates the conversation in B2B Marketing. Media vendors speak about it, marketing bloggers write about it, and no media-agency pitch presentation in
The Paid Social Media Team
2017 Social Media Trend Impacts: An Agency Perspective (Part 2)
In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see
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When Bots Attack: Media Geeks Combat Fraud
The promise of digital media is in its ability to easily measure and optimize our marketing programs. Without the appropriate measurement infrastructure in place, however,
Insights
The Power of Search Meets the Power of Video: Next Steps to Unleashing Opportunity
In today’s world of vast media consumption sources, customers self-nurture through the buying process. At Just Media, we see it as our job to help
The Paid Social Media Team
2017 Social Media Trend Impacts: An Agency Perspective (Part 1)
Just Media has been running client paid social media campaigns since 2012 when targeting was rudimentary, spends were tiny and most B2B marketers never thought
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4 Reasons Why Digital Is Surpassing Television in Advertising
At one point in our lives, perhaps after a long day at work, we’ve all looked forward to going straight home and heading to
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Facebook Looking to Strengthen Its Metrics
Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over
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Retargeting Made Easy: Best Practices Any Marketer Can Use
As you are probably more than aware, retargeting is a digital advertising strategy that allows advertisers to anonymously ‘follow’ audiences all over the web using
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Facebook Ad Blockers: Epidemic or Opportunity?
Take a minute to ask yourself, what is the state of digital advertising industry? If you are a marketing professional, it is easy to slip
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Hello My Old Friend, Device-Level Bidding
As advertisers, we know people designate their various devices for different purposes and, with that, we must attribute different advertising goals to each device. Thankfully,
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To Click or Not to Click: “Conversion-Worthy” Ad Copy
SEM is used more and more by businesses today to increase visibility, online presence and to drive the most conversions at the most efficient cost. The