The Creative Media Awards is the only awards program that honors the media industry. The Creative Media Awards express our belief that media — the process of buying, planning and strategy — is every bit as creative as depicting storyboards for a print or TV ad campaign.
For New Relic’s software launch and transformation to a unified platform, our campaign focused on user experience and developers, the key target audience, fostering brand awareness through video storytelling and a home and landing page showcasing the product.
Using intent targeting and real-time analysis of performance metrics to drive lead generation, the campaign drove a 440% higher conversion rate (programmatic) and +42% daily site traffic, with a -43% cost per signup and relative brand lift of +8.3%.
Learn more about our winning entry on MediaPost.