July 7, 2025
Most B2B marketing gets made, distributed, and forgotten. Not because the products aren’t interesting, but because the creative never commits to a point of view. We believe that’s a solvable problem. The Creativepool Annual 2026 judges seem to agree.
We’re proud to share that Just Global | Trilliad has been shortlisted in the B2B category at the Creativepool Annual 2026 — one of the most wide-reaching creative industry awards globally, spanning over 59 categories. Two campaigns recognized for creative and commercial work that moved real businesses, not just media metrics:
And we’re not stopping there. Just Global has also been shortlisted for Independent Agency of the Year — a recognition of what we’ve built as an agency.
The B2B category specifically rewards creativity judged in the context of a real business problem. Being shortlisted twice in that category, alongside an agency-level nomination, is a statement about the standard of our creative output across B2B.
People’s Choice Is Open — And We’d Love Your Vote
All three of our shortlisted entries are up for the People’s Choice Award. Voting closes 16 July 2026, and every vote counts.
Vote for The Direct Line Platform — Rimini Street
The Annual
The Creativepool Annual is one of the most wide-reaching creative industry awards globally, spanning over 59 categories and drawing entries from agencies, brands, and creative studios worldwide. Its B2B category rewards work that demonstrates both creative quality and commercial effectiveness — creativity judged in the context of a real business problem, not just a blank canvas.
Being shortlisted twice in that category is a statement about the standard of our creative output across B2B technology. Being shortlisted for Independent Agency of the Year is a statement about the agency we’re becoming.
The Work
Bringing AI to Data, Anywhere — Cloudera
Cloudera’s challenge was one of perception. Its platform was solving one of enterprise AI’s most persistent structural problems — data fragmentation — but the market was still reading Cloudera through the lens of big data’s previous era, at exactly the moment enterprise attention and investment had pivoted hard toward AI.
The challenge wasn’t to invent a new story. It was to surface the right one.
Instead of competing on AI platform features in an already crowded space, the campaign reframed the problem itself. If AI can’t access all of an organisation’s data, it cannot deliver meaningful outcomes. That’s not a feature claim — it’s a structural truth that almost every enterprise is currently dealing with. Bringing AI to Data, Anywhere gave Cloudera a platform to own that idea: a clear, scalable line that connected its heritage in data infrastructure to its role in enabling AI that actually works.
The campaign executed across brand and demand channels globally, connecting message architecture to media activation rather than running them as separate programmes. The results were measurable and meaningful:
The Direct Line Platform — Rimini Street
Rimini Street operates in a space where buyers are well-informed, sceptical of vendor claims, and tired of enterprise IT marketing that all sounds the same. The brief wasn’t to shout louder. It was to give a highly valuable but often misunderstood offering a creative platform that could carry the conversation clearly — across formats, channels, and audience types.
The Direct Line Platform gave Rimini Street a creative system built around directness: cutting through the noise of category clutter with a message that landed precisely on what buyers are actually weighing up. The creative was built to perform across the full funnel — from awareness through to consideration and conversion — connecting what the brand stands for with what the audience actually needed to hear.
Independent Agency of the Year
Our team at Just Global | Trilliad has built something deliberate: an independent B2B agency with global scale, deep media expertise, and a creative capability that can go up against any network shop. The Creativepool shortlist reflects that.
We operate across the United States, United Kingdom, Singapore, Australia, and Japan, with service hubs in Colombia, the Philippines, and India. Our team of around 250 connects strategy, media, creative, ABM, analytics, and performance into a single full-funnel system built for B2B technology. We activate paid media across Search, Social, Programmatic, CTV, OOH, and Lead Generation in 65+ countries — including one of the deepest Google and LinkedIn partnerships in the independent agency space. Our analytics capability uses AI to connect brand and demand measurement so clients can see not just what performed, but what it was worth.
We’re thankful to our clients, partners, and teammates who make this work not just award-worthy—but meaningful. Together, we’re not just participating in B2B marketing, we’re reinventing it.
Voting closes July 16 — and every vote matters. Cast yours for us here.
Explore More of Our Insights
Just Global | Trilliad is proud to be recognized as a Bronze Independent Media Agency of the Year at the Campaign Global Agency of the Year Awards 2025.
Brand and demand have always worked best together, but most B2B marketers still struggle to prove the connection. As AI reshapes buyer discovery, traditional attribution is missing the moments that matter most: trust, authority, and shortlist formation before sales ever enters the conversation. The path forward is not perfect measurement overnight, but a shift from attribution to contribution — connecting brand investment to pipeline, revenue, and business outcomes.
Just Global | Trilliad and Cloudera take Silver at The Drum Awards Marketing Americas 2026 for ‘Bringing AI to Data, Anywhere’ — a campaign that repositioned a data leader at the center of how enterprises are actually deploying AI today.