Just Global Unveils ‘Theia.ai’ to Reinvent B2B Marketing with Full-Funnel Visibility

Award-winning B2B marketing agency launches an enhanced analytics solution to reinvent the industry approach to data.


This week, Just Global, the Global B2B Marketing Agency of the Year, unveiled its latest innovation: Theia.ai. The cutting-edge platform is set to reinvent how B2B marketers approach their strategy and performance, providing visibility across the entire marketing funnel from brand awareness to revenue generation.

In an era where 64% of B2B marketing leaders question the reliability of their data (Forrester), Theia.ai offers a much needed answer, custom built using Salesforce Marketing Cloud software.

The AI-powered platform unifies data from across disparate data sources and delivers tailor-made dashboards to each client to help reduce random acts of marketing. Theia.ai has the ability to showcase executive level views while also diving deep into specific channel performance to inform better decision-making.

"With Theia.ai, we're not just collecting data, we're making it work intelligently. Our clients now have a powerful tool at their fingertips that connects every piece of campaign data for comprehensive analysis and smarter decision-making from first touch through to revenue creation."

Core Features Include:

  • Unified Campaign View: all marketing data is in one place, from top-funnel brand impact to bottom-funnel performance metrics.
  • Advanced Visualization Tools: users can see the big picture or dive into the details with tailored dashboards and advanced creative visualizations that make complex data easy to understand.
  • Deal Acceleration Indicators: the impact of full-funnel marketing is revealed, including brand impact on performance marketing, showing down-funnel conversion rates.
  • Proactive Performance Alerts: custom alerts that inform users when key metrics hit critical thresholds.
  • Account-level Insights: the ability to see reach and impact to Target Account Lists (TALs).
  • Competitive Analysis: intent data is included alongside campaign metrics to deduct more of the ‘why’ behind the data.
  • Expert Guidance: the support of the analytics team and the wider agency specialist teams to turn data into actionable insights.

“Theia.ai is about empowering marketers to see the full picture and act on it, eliminating guesswork and enhancing the precision of their campaigns,” adds Emilie Lee, EVP of Global Analytics at Just Global. “We all know how far AI has come, but it’s our depth of B2B know-how and human ingenuity that makes this platform shine.”

Theia.ai integrates seamlessly with existing marketing systems, supporting a range of functionalities from competitive intelligence and brand tracking to CRM activities. This integration ensures that every marketing dollar is spent with purpose, driving not only leads but also meaningful engagement and growth.

Available now from Just Global, Theia.ai is poised to become an essential part of every B2B marketer’s arsenal, promising to elevate strategies and outcomes across the industry.

For more information on Theia.ai or to schedule a demonstration, organizations can contact: theia@justglobal.com


Notes to editors

Theia.ai is available to B2B enterprise clients across the world from June 4, 2024. It comes as part of a wider package of services with Just Global, which can be flexible to the needs of the organization. Prices are available after initial discussions based on needs.

Emilie Lee, EVP of Global Analytics at Just Global, is available as a spokesperson for Theia.ai.

For further information related to this release please reach out to:

The Just Global marketing team – as we are a global team this is the best way to ensure someone in your time zone will reply promptly to your request. This inbox is monitored closely.


Image credits:

Theia.ai_dashboard – Just Global

Theia.ai_logo_black – Just Global

Theia.ai_logo_white – Just Global

About Just Global

Just Global is on a mission to reinvent B2B marketing. With integrated solutions from brand to demand and ABM, Just Global delivers best-in-class services across strategy, media, creative, content and analytics to break down B2B marketing silos for optimized brand performance.

These solutions and services are informed by a unique Connected Experience Engine methodology to help our global clients build relationships with their audiences across every touchpoint in the marketing journey.

AI-powered yet people first, our team of award-winning B2B thought leaders harness their brilliance backed by state-of-the-art technology. We believe that nurturing the extraordinary talent across our team, and encouraging personal growth, results in engaged teammates and happy clients.

Global B2B marketing agency of the year – B2B Marketing Awards 2023.

Shortlisted for global agency of the year – Campaign Global Agency of the Year Awards 2023.

Finalist in the ‘midsize agency of the year’ category – ANA B2 Awards 2024.


About Theia.ai

Theia.ai is brought to you by award-winning integrated B2B marketing agency, Just Global. Our unique process for solving clients’ marketing challenges, the Connected Experience Engine, now includes a new component – our own tailor-made analytics solution. When combined with our robust analytics suite, Theia.ai allows you to align and consolidate your full-funnel marketing data, and drive unrivalled business growth. It’s time to see the light.


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