February 2025
The Dick Reed Awards return for their sixth annual celebration on April 17, 2025, shining a spotlight on excellence in B2B marketing. These awards are more than just a moment of recognition; they represent the lasting influence of a leader who shaped Just Global and the industry as a whole. As we prepare for this year’s event, it’s the perfect time to reflect on the origins of the awards, their significance, and the legacy of the man they honor.
The History of the Dick Reed Awards
Introduced in 2020, the Dick Reed Awards were established to recognize individuals, platforms, and solutions that drive meaningful change in B2B marketing. The awards celebrate those who push boundaries, redefine industry standards, and champion innovation—values that Dick Reed himself embodied throughout his career.
What makes these awards truly special is the selection process. Just Global’s 200+ teammates worldwide participate in nominating and selecting winners, reinforcing the collaborative spirit that defined Dick’s leadership. This global involvement ensures that the awards reflect the most impactful contributions within the industry.
Why These Awards Matter
The Dick Reed Awards are more than a celebration of success—they are a testament to the core values that Dick Reed championed: innovation, integrity, and excellence. They highlight the importance of recognizing those who challenge the status quo and inspire progress in B2B marketing. Each nomination and award is a reflection of the transformative leadership that drives the industry forward, highlighting the significance of strong partnerships and the power of meaningful relationships in B2B marketing. These awards celebrate the collaborations that foster innovation, trust, and long-term success within the industry.
Remembering Dick Reed: His Leadership and Legacy
Dick Reed was more than Just Global’s longtime CEO—he was a mentor, an innovator, and a driving force in the marketing world. His leadership transformed Just Media (now Just Global) into a powerhouse in B2B marketing, fostering a culture of strategic thinking, collaboration, and bold decision-making.
Dick’s journey with Just Global began when he saw an opportunity to build something unique—a marketing agency that not only delivered results but also prioritized meaningful relationships. Under his leadership, Just Media expanded from a boutique agency into a globally recognized firm, known for its ability to break down marketing silos and create impactful full-funnel solutions. His vision was deeply rooted in understanding clients’ needs, staying ahead of industry trends, and cultivating a team that thrived on innovation and adaptability.
Throughout his career, Dick was known for his ability to balance business growth with a people-first mentality. He believed in investing in his team, mentoring rising talent, and ensuring that Just Global remained a place where employees felt valued and empowered. Many who worked with him remember his unwavering dedication to ethical leadership, his sharp strategic mind, and his ability to inspire those around him to strive for greatness.
His influence extended beyond Just Global, as he played a key role in shaping the broader B2B marketing landscape. He was a trusted voice in the industry, offering insights on the evolving role of media, data-driven strategies, and the future of digital marketing. His impact was felt not just in the agency but in the countless professionals he mentored and the innovative campaigns he helped bring to life.
To truly honor Dick Reed’s contributions and the indelible mark he left on Just Global and the B2B marketing industry, we invite you to watch this special tribute:
Though Dick is no longer with us, his legacy lives on through Just Global’s continued commitment to excellence and through the Dick Reed Awards, which celebrate the very principles he championed. His story serves as a powerful reminder of what visionary leadership can achieve, and his influence will continue to shape the industry for years to come.
Looking Ahead: Join Us for the 2025 Dick Reed Awards
On April 10, we come together once again to honor those who embody the same passion and innovation that defined Dick Reed’s career. The awards are a moment to reflect, celebrate, and recognize the extraordinary contributions shaping the future of B2B marketing.
Join us in celebrating excellence by requesting your official invite here.
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