Category: Blog

We know a lot about marketing. Here’s your chance to see how our brains work.

Blog

What CIOs Really Want in 2026

CIOs in 2026 are navigating tighter budgets, AI-driven change, shifting roles, and rising security pressures. This blog breaks down the real priorities influencing IT leaders—from productivity and revenue expectations to collaboration trends and cultural transformation—and shows marketers how to engage them with insight and relevance.

Blog

Your Website Is Losing Traffic. Here’s Why That’s a Good Thing.

Website traffic may be dropping, but that’s not bad news. As AI engines and zero-click searches reshape how buyers find information, marketers must shift focus from clicks to visibility. This blog explains how to turn your website into an AI-ready “information engine” and how Just Global can help your brand stay discoverable in both human and AI-driven search.

Blog

The AI habits our data analysts are developing

At Just Global, AI isn’t just speeding up analytics—it’s redefining it. From Python-powered workflows to shared innovation, our team is transforming reports into strategic insights. Discover how automation is fueling imagination, resilience, and smarter client outcomes.

Blog

Four Just Global Leaders Shortlisted for 2025 Global Women in Marketing Awards

Four women from Just Global have been shortlisted for the 2025 Women in Marketing Awards, recognizing leadership, innovation, and industry impact on a global stage. From advancing AI in advertising to redefining analytics and media operations, these finalists embody the intelligence, creativity, and purpose that drive our agency forward.

Blog

Just Global Wins Big at the 2025 MarCom Awards

Just Global has been honored with seven wins at the 2025 MarCom Awards, recognizing creative and strategic excellence across content, digital, podcast, and brand campaigns. From our award-winning work with OpenText, Notified, and TCS to our own Reinventing B2B brand, these accolades reflect the power of integrated marketing to drive real business impact—and what’s possible when creativity and performance go hand in hand.

Blog

Google Ads Demo Slam 2025: From Keywords to Conversations

At Google Ads Demo Slam 2025, Google introduced a new generation of AI-driven advertising tools—AI Max, Ads in AI Mode, and AI Overviews—that redefine how marketers connect with intent. Just Global breaks down what these updates mean for B2B SaaS brands, showing how search is shifting from keywords to conversations and why human-guided AI strategy will define success in the AI-native era of marketing.

Blog

The Future is Flexible: Rethink Your Media Strategy for 2026 and Beyond

Fresh off Ad Age’s 2025 Media Buying Power List, EVP of Global Media Alison Watson shares what’s next for B2B marketers. From AI’s accelerating role to the urgent need for journey-aware planning, she makes the case for media strategies built to flex — with buyers, signals, and change itself.