AMERICAS
San Francisco, CA (HQ)
Austin, Texas
Colombia
EUROPE
London, UK
Maidenhead, UK
Maidenhead, UK
APAC
Singapore
Sydney
Tokyo
Philippines
Sponsored by:
The 2025 State of
ABM Report
Across the board “organizations report that ABM delivers higher ROI compared to other marketing programs”.
It’s noisy out there—and personalization isn’t just nice to have anymore, it’s necessary. ABM’s hyper-targeted approach, built on deep marketing and sales alignment, is proving to be the highest-growth strategy in B2B.
The question is: how do you harness that potential in 2025? ABM isn’t a platform. It’s not a plug-in. It’s not a campaign. It’s a strategy. And here’s your guide to making that strategy deliver.
What you’ll discover:
- Why high-touch beats high-volume: 1:Few and 1:1 ABM are gaining momentum as marketers shift toward deeper engagement with fewer, high-value accounts.
- What sets high-performers apart: Companies with a Center of Excellence and well-defined ICPs report significantly stronger ROI—and most still don’t have them.
- How AI is rewriting the rules of scale: Real-time personalization, smarter targeting, and signal-based decision-making are unlocking new possibilities—but only if paired with human-centric strategy.
About the Authors
ForgeX is building the world’s most comprehensive Account-Based GTM research hub. As a B2B market research and advisory firm, they specialize in ABM strategy, benchmarking, and enabling organizations to drive measurable impact through go-to-market transformation.
Interested in leveling up your ABM?
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