Tag ROI

We know a lot about marketing. Here’s your chance to see how our brains work.

Dick Reed

Twitter ROI 2B or Not B2B ?

OK so today sees the posting of the following research in B2B magazine which studied the perceived impact on ROI for B2B companies via Twitter.

Dick Reed

Social Media and Linear Metrics

I read with interest this article on the problems marketers are struggling with in relation to the use of social media at the recent DMA