Tag Advertising

We know a lot about marketing. Here’s your chance to see how our brains work.

Dick Reed

Social Media and Linear Metrics

I read with interest this article on the problems marketers are struggling with in relation to the use of social media at the recent DMA

Dick Reed

Barmy Ballmer ???

So Microsoft guru Steve Ballmer has predicted the demise of media as we know it with some pretty bold statements in his recent interview with

Dick Reed

IDC Directions- Anything New?

Last week I attended the IDC Directions event in San Jose to see what the anaylst community are telling technology marketers. I guess I was