We know a lot about marketing. Here’s your chance to see how our brains work.
If you live in the world of global marketing and advertising, you’re hopefully well aware of the new regulation going into effect on May 25th,
Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it! As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting…
There are lots of elements that influence performance of advertising – some of it measurable, some not. When it comes to online media, we have
I saw this headline on the design section of Wired.com this morning, “A High-Tech Street Sign That’s Plugged Into Social Media,” and was intrigued to
The oldest form of advertising is one that will never go out of style and one that often times can’t be controlled, or can it?
In 2007, Microsoft CEO Steve Ballmer famously declared: “Print is dead.” Perhaps he really meant “Undead”, because I sure do see a lot of print
Re-engaging with your audience is one of the most successful strategies to drive a conversion. Today’s article on ClickZ points out a few rules we
A friend of mine sent me a link to an interesting company who have recently won a marketing innovation award, called Neurofocus. This technology of
Over the last few weeks I have heard numerous clients talk about an expectation of softening of the media rates into next year as the
Before anyone imagines that I made it out to China, sadly that was not the case but it was still a quite excellent experience and
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