It goes without saying that this year has brought on many challenges. Agencies have had to develop innovative new strategies for both themselves and their clients in order to adapt to the evolving world.
JUST’s CEO, Brandon Friesen shared with Ad Age how JUST is guiding clients through the pandemic, along with the monumental cultural changes in our society.
"A critical component is leading with a strong and informed point of view. We have to be diligent about adding value beyond the basic RFP response requirements. We developed POV decks on the changing marketing landscape, which we use to help educate clients."
If your brand would like to stay ahead of the evolving trends of this year, please visit our Marketing Fast-Forward thought-leadership series or contact us to schedule a time for JUST to host an educational presentation with your team.
