Dick Reed
Twitter ROI 2B or Not B2B ?
OK so today sees the posting of the following research in B2B magazine which studied the perceived impact on ROI for B2B companies via Twitter.
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iPad – Already a Valid Media Platform for B2B?
A couple of weeks ago the media team from Fortune Magazine came in to discuss the launch of their iPad app. During the presentation we
Growth in Online Video Ads will Accelerate TV Change
This from B2B Magazine…”Research firm eMarketer said Monday that it has revised its forecast for U.S. Internet ad spending upward to 10.8% growth this year
Social Media in Tech – Where are We Now…??
There continues to be lots of debate about social media and the role it should take within the marketing mix. It’s something I have spent many
Dick Reed
From Dick’s Desk: Back with Blog and White Paper
Hello to all – it’s been almost six months since the last blog and much has happened – new site, whitepaper content, huge changes within
Dick Reed
Windows 7 – Last Chance for Microsoft??
As a small business owner there are always periods of time when investments in infrastructure become a blinding necessity. Just recently we embarked upon a
Dick Reed
B2B Research – Brand verses Demand Gen
I was extremely interested to see some coverage of a research piece between Ziff Davis Enterprise, Forbes and B2B agency Stein Rogan and Partners. The
Dick Reed
From Dick’s Desk: Wow What a Ride!
I was staggered to see that my last blog post was back in May. In some ways that reflects the internal shift in focus required
Dick Reed
Now This is Funny – Every Client Should Watch This
The following video was sent to me and like most agency folks right now it’s nicely summarizing the types of conversations that are happening in
Why Some Tech CMO’s Succeed and Others Don’t
There is an interesting article just been posted on the Forbes site once again noting that the most dangerous C suite title to carry is
Dick Reed
Google Gets a Dose of Media Reality
I sometimes joke with the Just Media team that media planning could be done by a bunch of trained monkeys. It’s one of the reasons
We Know What You Think!
A friend of mine sent me a link to an interesting company who have recently won a marketing innovation award, called Neurofocus. This technology of