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Twenty years ago, the TV advertising landscape looked very different than today. The average American household had access to 28 TV channels and brands like Fox, Nickelodeon and TNT were start-ups. Today, Americans have over 160 channels and watch networks like the Military Channel, ESPNU and Adult Swim…
Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it! As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting…
Happy 2014! As we have now finished 2013 and the reviews of everything that has occurred in the past, it is a good a time as any to look ahead to where the advertising industry is going not only in 2014 but beyond as well. The growth of social media advertising has really blossomed…
The first few days of 2014 are upon us and it’s a time for reflection on the passage of 2013 and looking forward to what will be in store this year. As a media agency CEO, the forward thinking has to include resource planning and professional guestimates on where the marketers…
Coming off the heels of Black Friday and Cyber Monday week, it seems that this year was the year for adding new “Days” of significance
“Demographics is destiny” ― Arthur Kemp 40% of the Federal Workforce was eligible to retire as of last year. I recently attended a briefing for marketers
There are lots of elements that influence performance of advertising – some of it measurable, some not. When it comes to online media, we have
Attend the Marketing’s Next Move Virtual Conference and see Just Media CEO, Dick Reed, as he joins leading marketers and industry thought leaders as they
Samsung has recently unveiled their new Galaxy Gear smartwatch. Simply linking to your phone over Bluetooth, the smartwatch allows you to take calls, send texts, and
Programmatic buying is a hot topic in the digital media world. Is it coming to TV? Recently, a new audience buying platform, called AudienceXpress, is
This week saw one of the final pieces of the mobile jigsaw slip into place for what promises to be a monumental battle in the
Google, the search engine market leader and tech giant, might have to worry about its competition a little more in coming times. For years, Google