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Many of you likely remember the article a few years back on how Target was able to predict pregnancy (and even did) for their consumers before they even realized they were having a baby! This caused a big stir in the consumer market. There’s something uncomfortable about knowing that companies…
LinkedIn Buys Bizo. As reported on July 22nd, LinkedIn has entered into an agreement to buy Bizo for $175 Million.Here is my quick take on what this means for media buyers and B2B marketers: The union of LinkedIn and Bizo brings together two of the preeminent sources of B2B…
Emeryville, CA — Just Media, Inc. is proud to announce that it has achieved a Gold Level status through the MediaMath Open Buyer Certification program,
Digital fraud. We all know it exists, although up until recently the industry tended to avoid too much discussion on the subject, mainly because reliable verification was so hard. But it happens and exists in many different formats, like the practice of stacking ads, where a website has one visible ad on its page…
EMERYVILLE, Calif. — April 29, 2014 — Just Media, Inc. was recognized at the 2014 sfBIG Star Awards, taking home the accolade of “2014 Boutique
In today’s fast paced world, people are viewing more content on their mobile devices than on TV. Mobile devices give people the ability to control what content they consume and at a quicker pace, with bite sized information readily available at just a swipe of the finger. Television up until 2013..
On behalf of the Just Media team, we want to extend our thoughts and condolences to the IDG family after hearing the news of the passing of IDG & IDC Founder, Patrick J. McGovern. You can read about the amazing life of this man here:
I’m not a fan of wearable technology. I carry a cell phone and that’s it. When Samsung came out with its Galaxy Gear Smartwatch, I scoffed and was certain it’d come and go with the likes of the Apple Newton and Sony Betamax. Apparently, I was wrong.
The Academy Awards is the second biggest TV event behind the Super Bowl. This past Sunday night, the award show scored its highest ratings in a decade with 43 million viewers. The average cost for a :30second spot was $1.8 million, which equated to at least an estimated $90million in ad revenue.
Twenty years ago, the TV advertising landscape looked very different than today. The average American household had access to 28 TV channels and brands like Fox, Nickelodeon and TNT were start-ups. Today, Americans have over 160 channels and watch networks like the Military Channel, ESPNU and Adult Swim…
Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it! As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting…
Happy 2014! As we have now finished 2013 and the reviews of everything that has occurred in the past, it is a good a time as any to look ahead to where the advertising industry is going not only in 2014 but beyond as well. The growth of social media advertising has really blossomed…
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