Our insights

We build devoted customers for B2B clients

Uncategorized

Viewability – Are Your Ads Even Being Seen? 5 Ways to Check

Digital fraud. We all know it exists, although up until recently the industry tended to avoid too much discussion on the subject, mainly because reliable verification was so hard. But it happens and exists in many different formats, like the practice of stacking ads, where a website has one visible ad on its page…

Read More
Uncategorized

And the winner is – Social Media!

The Academy Awards is the second biggest TV event behind the Super Bowl. This past Sunday night, the award show scored its highest ratings in a decade with 43 million viewers. The average cost for a :30second spot was $1.8 million, which equated to at least an estimated $90million in ad revenue.

Read More
Just Blog

This Isn’t Your Father’s TV

Twenty years ago, the TV advertising landscape looked very different than today. The average American household had access to 28 TV channels and brands like Fox, Nickelodeon and TNT were start-ups. Today, Americans have over 160 channels and watch networks like the Military Channel, ESPNU and Adult Swim…

Read More
Uncategorized

Super Bowl Advertisers turning to Digital Media

Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it! As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting…

Read More

7 Can’t Miss Media Predictions For 2014

The first few days of 2014 are upon us and it’s a time for reflection on the passage of 2013 and looking forward to what will be in store this year. As a media agency CEO, the forward thinking has to include resource planning and professional guestimates on where the marketers…

Read More