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I was just sent this re/code article from a client on the Facebook relaunch of the Atlas ad serving platform. Naturally I became more curious and wanted to find out what this really means. After doing some more digging on the subject, they seem to have gotten a bit ahead of themselves…
This week Just Media CEO Dick Reed presented a webinar entitled: The B2B CMO Guide – What Ad Technology Performs: Dick Reed is a marketing
Online display ads have been evolving quite quickly, from the annoying pop ups, to a more palatable rectangular box on the ride hand side of the screen, to ads blending into your Facebook news feed. There have always been questions regarding what is the best way to judge the effectiveness of these ads.
Many of you likely remember the article a few years back on how Target was able to predict pregnancy (and even did) for their consumers before they even realized they were having a baby! This caused a big stir in the consumer market. There’s something uncomfortable about knowing that companies…
LinkedIn Buys Bizo. As reported on July 22nd, LinkedIn has entered into an agreement to buy Bizo for $175 Million.Here is my quick take on what this means for media buyers and B2B marketers: The union of LinkedIn and Bizo brings together two of the preeminent sources of B2B…
Emeryville, CA — Just Media, Inc. is proud to announce that it has achieved a Gold Level status through the MediaMath Open Buyer Certification program,
Digital fraud. We all know it exists, although up until recently the industry tended to avoid too much discussion on the subject, mainly because reliable verification was so hard. But it happens and exists in many different formats, like the practice of stacking ads, where a website has one visible ad on its page…
EMERYVILLE, Calif. — April 29, 2014 — Just Media, Inc. was recognized at the 2014 sfBIG Star Awards, taking home the accolade of “2014 Boutique
In today’s fast paced world, people are viewing more content on their mobile devices than on TV. Mobile devices give people the ability to control what content they consume and at a quicker pace, with bite sized information readily available at just a swipe of the finger. Television up until 2013..
On behalf of the Just Media team, we want to extend our thoughts and condolences to the IDG family after hearing the news of the passing of IDG & IDC Founder, Patrick J. McGovern. You can read about the amazing life of this man here:
I’m not a fan of wearable technology. I carry a cell phone and that’s it. When Samsung came out with its Galaxy Gear Smartwatch, I scoffed and was certain it’d come and go with the likes of the Apple Newton and Sony Betamax. Apparently, I was wrong.
The Academy Awards is the second biggest TV event behind the Super Bowl. This past Sunday night, the award show scored its highest ratings in a decade with 43 million viewers. The average cost for a :30second spot was $1.8 million, which equated to at least an estimated $90million in ad revenue.