Emeryville, CA — Just Media, Inc. is proud to announce that it has achieved a Gold Level status through the MediaMath Open Buyer Certification program, underscoring its commitment to advancing programmatic marketing.
MediaMath’s OPEN Buyer Certification is based on qualifying criteria across three categories including: Marketplace Presence, Platform Usage and Strategic Initiatives. This certification has resulted from Just Media’s deep investment in utilizing this technology over a four-year period and through its commitment to integrating programmatic media at the very heart of its digital media practice. One example of the use of this technology is as a fully integrated component for the Loopnet retargeting campaign which uses the MediaMath Marketing Operating System combined with a FlashTalking dynamic ad platform and a direct data feed from the Loopnet site that to deliver a personalized advert to ever site visitor.
“MediaMath is a leader in the industry and provides Just Media with the technology backbone – their TerminalOne Marketing OS – to allow our media team to trade across all leading digital advertising channels. They have worked closely with our “Data Crew” to integrate with our other platforms so we continually deliver unique solutions to our clients. The fact we have 100% of clients using this technology is testament to how important it has become,” said Dick Reed, CEO, Just Media.
“Just Media is representative of a forward-thinking, modern agency and is extremely deserving of our Gold Certification,” said Katie Casteel, Director of OPEN Partner Marketplace, MediaMath. “They are dedicated to building awareness around and delivering success for their clients through programmatic strategies.”
No one in digital marketing can afford not to know about programmatic media buying. Read recommendations and predictions for the future from MediaMath CEO Joe Zawadzki in “A View From the Top”, Content Series featuring top media luminaries.
About MediaMath: MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make more efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Its math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns. Since inventing the DSP in 2007, MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto and travel advertisers. In 2011, AdAge declared MediaMath the winner of the first Forrester Research Wave report on DSPs. MediaMath is a privately held company headquartered in New York with offices in London, San Francisco, Los Angeles, Boston and Chicago. Learn more and visit www.mediamath.com.
About Just Media, Inc.: Founded in 1996 and based out the San Francisco Bay Area, Just Media, Inc., is an 18-year old media agency specializing in all aspects of campaign management for search, lead generation, demand generation and branding with a focus on advanced analytics, performance tracking and optimization. Media agnostic, the agency’s campaigns will be found across a full range of media platforms including TV, radio, out of home, and print as well as every conceivable web and mobile form from rich media campaigns, web events, content programs, virtual shows, content syndication and data driven, real time. The agency also services clients in verticals and other B2B and B2C segments including financial services, consumer tech, nonprofit education, green tech, electronics, logistics, commercial real estate and others. www.justmedia.com
Just Media, Inc.