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The Three Books Every Digital Marketer Should Read
I’ll start off by prefacing that I am an avid reader, I usually have three different books going on at once—usually two fiction and one
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Blurring the Lines: The Benefits of Blurred Lines in Marketing
Blurred lines! Not just the catchy song by Robin Thicke & Pharrell, but rather a concept that only the most successful marketers understand and actively
Brandon Friesen
Just Media’s Brandon Friesen Shares His Thoughts With Contently: Can Native Succeed Programmatically?
Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native? The marketers fueling this growth see programmatic native as a means of getting
From the Blog Archives: The F*ck-Up Fairy – Back by Unpopular Demand!
Early in the days of my blogging history I wrote a piece about a little character that we used to always joke about (and dread).
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The Death of SkyMall
In Memoriam: An Ode to SkyMall I may be alone on this one, but I actually have fond memories of you, SkyMall. Back before I
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Programmatic Buying: The Next Big Thing for Television Advertising?
What did you think about this year’s lineup of Super Bowl commercials? Aside from the lackluster attempts at comedy (or lack thereof in the case
Dick Reed
Worst Super Bowl Call Ever – This Year’s Adverts?
Being a foreigner, it’s taken me a few years to start to embrace the whole event that is SuperBowl Sunday. Frankly watching a 60 minute
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8 Top Content Marketing Predictions for 2015
While many of us are currently trying to power through final deadlines, this is an important time to look ahead and prepare for the year
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Signal to Noise – How to Create Content That Stands Out from the Crowd
It is no secret that a content program is no longer a “nice to have”, but a “need to have” in every marketing teams’ playbook.
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They Know if You’re Naughty or Nice: Utilizing Search Engines to Avoid a Lump of ROI Coal
‘Tis the season. Holiday sweaters, festive lights and the like will find themselves bedazzling the corners of our cities and towns. The warmth of hearths
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Let’s Talk Programmatic: Marketer Spotlight – Sebastien Damas
Just Media Analytic’s Manager Sebastien Damas was interviewed this week by ProgrammaticAdvertising.Org on his thoughts on Programmatic: “Sebastian Damas is a French-speaking analytics savant based in
Just Blog
Podcasting Is Bigger Than You Think
Podcasts began as an outgrowth of the Apple iPod in 2004, as a tool to bring original programming to the once popular MP3 device. Despite early enthusiasm, podcasts faded in popularity because it was cumbersome to access the shows. The rise in smartphones and Bluetooth-enabled cars have made it easy for listeners to access shows and greatly expanded the audience.