From the Blog Archives: The F*ck-Up Fairy – Back by Unpopular Demand!
Early in the days of my blogging history I wrote a piece about a little character that we used to always joke about (and dread).
We build devoted customers for B2B clients
Early in the days of my blogging history I wrote a piece about a little character that we used to always joke about (and dread).
In Memoriam: An Ode to SkyMall I may be alone on this one, but I actually have fond memories of you, SkyMall. Back before I
What did you think about this year’s lineup of Super Bowl commercials? Aside from the lackluster attempts at comedy (or lack thereof in the case
Being a foreigner, it’s taken me a few years to start to embrace the whole event that is SuperBowl Sunday. Frankly watching a 60 minute
While many of us are currently trying to power through final deadlines, this is an important time to look ahead and prepare for the year
It is no secret that a content program is no longer a “nice to have”, but a “need to have” in every marketing teams’ playbook.
‘Tis the season. Holiday sweaters, festive lights and the like will find themselves bedazzling the corners of our cities and towns. The warmth of hearths
Just Media Analytic’s Manager Sebastien Damas was interviewed this week by ProgrammaticAdvertising.Org on his thoughts on Programmatic: “Sebastian Damas is a French-speaking analytics savant based in
Podcasts began as an outgrowth of the Apple iPod in 2004, as a tool to bring original programming to the once popular MP3 device. Despite early enthusiasm, podcasts faded in popularity because it was cumbersome to access the shows. The rise in smartphones and Bluetooth-enabled cars have made it easy for listeners to access shows and greatly expanded the audience.
I was just sent this re/code article from a client on the Facebook relaunch of the Atlas ad serving platform. Naturally I became more curious and wanted to find out what this really means. After doing some more digging on the subject, they seem to have gotten a bit ahead of themselves…
This week Just Media CEO Dick Reed presented a webinar entitled: The B2B CMO Guide – What Ad Technology Performs: Dick Reed is a marketing
Online display ads have been evolving quite quickly, from the annoying pop ups, to a more palatable rectangular box on the ride hand side of the screen, to ads blending into your Facebook news feed. There have always been questions regarding what is the best way to judge the effectiveness of these ads.
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