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Dick Reed Awards 2023 – Winners

Event Announcements 2023 Award Winners The Game Changing Solution (specific solution/product) As marketing technology continually evolves, these companies have disrupted the market with their innovative products and services. This award honors the solutions that have been made in the past year. Data Solution Foundry, “Intent Data” ABM Bombora, “Insights Tool” Media Google, “Performance Max” Analytics BlueOcean MarTech PathFactory Most Collaborative

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Popular Now

The Way We Work Together

In order to ensure our teams are as healthy and productive as possible, on top of our flex-time policy and remote workplace offering, we are piloting 2×4 Fridays: a 4-day workweek every other week through the end of the calendar year.

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Viewability – Are Your Ads Even Being Seen? 5 Ways to Check

Digital fraud. We all know it exists, although up until recently the industry tended to avoid too much discussion on the subject, mainly because reliable verification was so hard. But it happens and exists in many different formats, like the practice of stacking ads, where a website has one visible ad on its page…

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And the winner is – Social Media!

The Academy Awards is the second biggest TV event behind the Super Bowl. This past Sunday night, the award show scored its highest ratings in a decade with 43 million viewers. The average cost for a :30second spot was $1.8 million, which equated to at least an estimated $90million in ad revenue.

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Just Blog

This Isn’t Your Father’s TV

Twenty years ago, the TV advertising landscape looked very different than today. The average American household had access to 28 TV channels and brands like Fox, Nickelodeon and TNT were start-ups. Today, Americans have over 160 channels and watch networks like the Military Channel, ESPNU and Adult Swim…

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Super Bowl Advertisers turning to Digital Media

Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it! As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting…

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