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Podcasting Is Bigger Than You Think

Podcasts began as an outgrowth of the Apple iPod in 2004, as a tool to bring original programming to the once popular MP3 device. Despite early enthusiasm, podcasts faded in popularity because it was cumbersome to access the shows. The rise in smartphones and Bluetooth-enabled cars have made it easy for listeners to access shows and greatly expanded the audience.

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Ad Viewability and the Future of Display Advertising

Online display ads have been evolving quite quickly, from the annoying pop ups, to a more palatable rectangular box on the ride hand side of the screen, to ads blending into your Facebook news feed. There have always been questions regarding what is the best way to judge the effectiveness of these ads.

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LinkedIn Buys Bizo & What This Means for the B2B Marketer

LinkedIn Buys Bizo. As reported on July 22nd, LinkedIn has entered into an agreement to buy Bizo for $175 Million.Here is my quick take on what this means for media buyers and B2B marketers: The union of LinkedIn and Bizo brings together two of the preeminent sources of B2B…

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