Just Global and Palo Alto Networks have been recognized twice for the global This Is Precision AI™ campaign — earning Bronze at The Drum Awards and Silver at the B2B Marketing Awards.
The Drum honored the program for B2B Demand Generation, highlighting its impact on Palo Alto Networks’ global demand engine. By unifying intent data, agile creative, and a refined media mix, the campaign lifted conversions from 1.65% to 14.1%, cut cost-per-opportunity by a third, and generated more than $400M in pipeline.
