Editorial Team
Uncovering what’s really moving the B2B marketing needle
How are top-performing B2B marketers adapting to an AI-saturated, results-demanding market? What’s driving pipeline, where are budgets shifting, and how are leaders balancing brand and demand when attention is more fractured than ever?
Those are just some of the questions answered in the Q2 2025 edition of The Index Brief — the first of our new quarterly reports from Just Global that will turn performance data into actionable B2B marketing intelligence.
But this isn’t your typical state of the industry roundup. It’s a curated pulse-check built for action, without going too deep into the detail.
It’s grounded in exclusive real-world campaign data from Just Global’s Performance Index (JGPI) database, strategic commentary, and firsthand insights from some of the sharpest minds across our global teams and partners.
Download Issue 1 of The Index Brief today.
Featuring a short, sharp pulse check on Q2 2025, as well as strategic commentary from our experts, and the Bombora team.
What’s inside (and why you should care)
The latest Index Brief taps into hundreds of campaigns across channels, regions, and funnel stages, translating raw performance into trends you can actually use to plan smarter, act faster, and prove value.
Some of what you’ll find inside:
Platform-by-platform performance shifts, including where costs are rising and CPAs are falling, and what that signals for the next quarter.
Emerging paid social behaviors and how they’re impacting full-funnel strategies, especially in CTV and LinkedIn.
A closer look at global omnichannel activation, including where programmatic spend is returning the highest ROAS and how it varies by region.
A breakdown of ABM effectiveness metrics and how the smartest brands are redefining quality engagement.
Expert voices, not empty noise
Alongside the data, you’ll find commentary from Just Global experts. This edition features our VP of Analytics, Ritesh Patel.
Their insights help you to understand why the data matters and what to do next.
Built for B2B marketers who want more than benchmarks
The Index Brief is designed to be a strategic tool, to give marketing leaders the edge they need to plan with confidence and optimize for real impact.
If you’re looking for empty charts and marketing platitudes, look elsewhere. But if you want to know what top-performing B2B brands are actually doing — and how you can adapt — this quarter’s report is worth the download.
Get ahead of what’s next with this issue
Special thanks to our partners at Bombora for featuring their data and expert commentary in this edition.
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