View from the Top 2011 White Paper

This week we released the 2011 edition of our forward review of tech marketing and media in a “View from the Top”, which is a collection of thoughts and opinions from four leading tech marketing CEOs.

The contributors: Tony Uphoff from UBM TechWeb, Michael Friedenberg from IDG Enterprise and Steve Weitzner form Ziff Davis Enterprise, along with my own views, all commented on a range of questions designed to draw out views on subjects as diverse as new media trends, shifts in spend patterns by tech marketers, advice on lead nurturing and advice for marketers for 2011.

View this white paper and more here:

Once you have read it please leave any comments here so we can incorporate them into future editions.

PS – Sorry in advance for the sign up process but we are attempting to track the responses to a variety of marketing efforts we are undertaking to judge the best mix for future promotions. This includes database marketing, posts in Linkedin groups and general social media promotions via our own network of contacts… interesting stuff to see what really works.

Dick Reed
Just Media, Inc.

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