Category: Nyla Murphy

We know a lot about marketing. Here’s your chance to see how our brains work.

Nyla Murphy

WTF IS NATIVE ADVERTISING?

Stumbled across this gem of a report by Digiday recently and couldn’t NOT share it. Thank you Digiday! It’s hard to believe that we are

Nyla Murphy

Viewability – Are Your Ads Even Being Seen? 5 Ways to Check

Digital fraud. We all know it exists, although up until recently the industry tended to avoid too much discussion on the subject, mainly because reliable verification was so hard. But it happens and exists in many different formats, like the practice of stacking ads, where a website has one visible ad on its page…