Innovator Spotlight
Innovator Spotlight – Emma Roborgh
Just Global speaks with Emma Roborgh, founder of APAC’s largest B2B networking group, B2B Marketing Leaders Forum.
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Category: Just Blog
We know a lot about marketing. Here’s your chance to see how our brains work.
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The Power of Radio, I mean Audio
I’ve been reading a lot lately about the state of radio or audio as it is now referred to in the wireless world. Below are
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Taking Advantage of the Changing TV and Video Landscape
Although many have predicted the demise of schedule-based network television (Linear TV), it still remains strong, with iconic events and shows continuing to draw big
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Podcasting Is Bigger Than You Think
Podcasts began as an outgrowth of the Apple iPod in 2004, as a tool to bring original programming to the once popular MP3 device. Despite early enthusiasm, podcasts faded in popularity because it was cumbersome to access the shows. The rise in smartphones and Bluetooth-enabled cars have made it easy for listeners to access shows and greatly expanded the audience.
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This Isn’t Your Father’s TV
Twenty years ago, the TV advertising landscape looked very different than today. The average American household had access to 28 TV channels and brands like Fox, Nickelodeon and TNT were start-ups. Today, Americans have over 160 channels and watch networks like the Military Channel, ESPNU and Adult Swim…
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The End of the “Mad Men” Era of TV Buying
Programmatic buying is a hot topic in the digital media world. Is it coming to TV? Recently, a new audience buying platform, called AudienceXpress, is
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Why Radio is Still Relevant in a Digital Age
Interested in learning the latest audio trends for 2021? Check out our newer blog, “How Programmatic Audio Trends Can Drive Your Next Campaign’s Success.” Radio
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Radio Advertising Still Relevant in Today’s Age of Digital – Part 2
More than 90 years after its introduction as a commercial medium, radio is still known for its broad reach. To this day, approximately 92% of
Just Blog
3 Quick Tips for Google Adwords Success
When promoting your business online, a crucial factor in your success is simply being discovered. A common way that many people discover businesses and services
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You Get What You Pay For
I recently read a white paper entitled “How To Spend The Minimal Effective Amount on Media” from Networked Insights. The conclusions, that it’s now possible
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