Category: Insights

We know a lot about marketing. Here’s your chance to see how our brains work.

Blog

From forgettable to unmissable: making syndicated content work.

Mass-produced content is flooding syndication channels, but that doesn’t mean yours has to get lost in the scroll. This blog explores why creativity, craft, and personalization—not just volume—are the real levers for syndication success. If you’re ready to go from forgettable to unmissable, read on.

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Just Dream: One Year of Turning Teammate Dreams Into Reality

Just Dream is Just Global’s quarterly program that funds teammate dream experiences. From spiritual retreats and ocean cleanups to emotional reunions, this year-in-review blog captures the joy, connection, and creativity sparked when people are empowered to dream and supported to make it real.

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Inside our new quarterly report: The Index Brief

Explore our new quarterly report from Just Global—The Index Brief—transforming JGPI performance data into actionable B2B marketing intelligence, enriched with expert analysis and global strategic insights.

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Not All Leads Are Equal: Why Content Syndication Deserves a Strategy

Content syndication isn’t broken. But the way most marketers use it is. As AI reshapes buying behavior, it’s time to rethink lead quality, intent signals, and syndication’s role in your revenue engine. This blog previews key insights from our latest eBook, Content Syndication’s AI Frontier: The Good, the Bad and the Ugly, your guide to building smarter, more strategic programs that actually move pipeline.

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One Year In: Growth, Grit, and the Power of the Combine

One year after joining Trilliad, CEO Brandon Friesen reflects on what it means to build a unified, connected system for growth across marketing, sales, and customer success. Drawing on lessons from his family’s farming legacy, he shares how grit, strategy, and transformation are fueling the next season of B2B.

Report cover banner 'Rewiring B2B: How Demand Gen and ABM are Converging' produced by Just Global and ForgeX
Blog

ABM and Demand Gen are Finally Teaming up.

Learn how ABM and Demand Generation are converging to create a unified B2B marketing strategy. Explore key insights from Just Global’s Rewiring B2B report and what it means for sales and marketing alignment.

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Blending AI with the very human side to our org – HR

AI is transforming HR by streamlining onboarding, improving access to information, and supporting global teams. In this blog, Sherel Jean, Advisor, People Experience at Just Global, shares her journey with AI tools like ChatGPT and the importance of balancing innovation with a human touch.