Category: Frauke Cast

We know a lot about marketing. Here’s your chance to see how our brains work.

Frauke Cast

Google and Adobe had been trying to play nice with each other. Yes, trying is the key word there. With Google’s latest plans, they will

Frauke Cast

There are lots of elements that influence performance of advertising – some of it measurable, some not. When it comes to online media, we have

Frauke Cast

At last year’s AdTech conference in San Francisco I listened to a keynote and the speaker was wearing a Nike Fuelband. That was the first

Frauke Cast

Re-engaging with your audience is one of the most successful strategies to drive a conversion. Today’s article on ClickZ points out a few rules we

Frauke Cast

This is year 8 for me and Thanksgiving in the United States. Macy’s parade is as much of a staples to me as A Charlie