Category: Frauke Cast

We know a lot about marketing. Here’s your chance to see how our brains work.

Frauke Cast

Digitalize Yourself!

At last year’s AdTech conference in San Francisco I listened to a keynote and the speaker was wearing a Nike Fuelband. That was the first

Frauke Cast

Retargeting: Time to get creative!

Re-engaging with your audience is one of the most successful strategies to drive a conversion. Today’s article on ClickZ points out a few rules we