Our AI Future: Using Generative AI in B2B Marketing – An Interview with Marcus Hiles

AI looks set to transform the way the world does business.

As a global B2B marketing agency, we’re producing a series of thought leadership pieces that explore the topic in depth. Delivering insights, advice, and recommendations, our aim is to help you make an informed decision on how AI can help transform your business.

In the second piece in our series, we take a deeper dive into the world of Generative AI with a one-to-one interview with Marcus Hiles, our Global VP of Insights and ABM.

“When you look at where this technology falls, customer-facing functions are the ones where there’s going to be the most opportunity for growth.”

Hear direct from our in-house AI expert, and get more detail on how it’s expected to grow within B2B marketing, including opportunities for your organization and how to take advantage of them. You’ll also hear more about how we’re using this emerging software to improve our capabilities, and deliver integrated marketing solutions for our clients. 

If you’re looking for support with Generative AI and making the best use of it in your business, our team has the knowledge and expertise to explore this for you. If you’d like to know more, get in touch.

A proficient and dedicated marketer with over 15 years of experience, specializing in the B2B tech sector. Marcus supports clients to meet their objectives through delivering insight-driven strategic frameworks, that galvanize and move decision-making units through the buyer journey, to drive growth and raise customer lifetime value.

Marcus has had the fortune to work across a broad range of marketing programs, for a wide number of the world’s leading tech brands including; Tata Consultancy Services, Oracle, Splunk, VMware, Toshiba, Adobe, PayPal, Intel, Motorola Solutions and many more.

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