Global B2B Marketing Agency

DICK REED AWARDS 2025

Celebrating Excellence. Honoring Impact.

The Dick Reed Awards 2025 brought the industry’s best together under one roof—and you made it unforgettable. From innovative campaigns to visionary leadership, this year’s winners set a new standard.

Thank you to everyone who brought this celebration to life!

Winners 2025

CATEGORY: INDIVIDUAL EXCELLENCE

Regional Account Manager of the Year

This award recognizes an individual who has gone above and beyond to educate, train, and empower Just Global’s team through impactful learning experiences. Whether leading engaging workshops, coordinating comprehensive training programs, or making complex topics accessible, this person has played a key role in enhancing knowledge and professional growth within our organization.

Commitment to Excellence.
Omnichannel Winners:
Rubee Lee, Bloomberg & Davis Reiter, The Trade Desk

Lead Generation Winners:
Taylor Pile, iEntry & Sarah Lugo, B2B IQ

This award recognizes a partner who has built a reputation as the person you can count on to consistently deliver exceptional results. Whether it’s meeting deadlines, providing high-quality work under pressure, or being a trusted collaborator, this individual has demonstrated unwavering reliability, ensuring successful outcomes time and time again.

Most Creative Collaborator.
Winner: Zoe Josephson, The Wall Street Journal

This award recognizes an individual who brings bold, imaginative thinking to every collaboration, transforming ideas into impactful executions. Through strategic creativity, inventive problem-solving, and the ability to uncover fresh opportunities, this person consistently helps push campaigns beyond the expected, driving meaningful results through creative marketing approaches.

Customer Success Advocate.
Winner: Michelle Gilbertson, Demandbase

This award recognizes an individual who has gone above and beyond to support Just Global, ensuring seamless collaboration and exceptional service. Through responsiveness, proactive problem-solving, and a commitment to our combined success, this person has played a vital role in strengthening our partnership and delivering a smooth, effective working relationship.

Growth Catalyst.
Winner: Alan Lai, InboxInsight

This award honors an individual who is always one step ahead, spotting the next big shift before it happens. With a sharp eye for emerging trends, evolving technologies, and untapped opportunities, this person doesn’t just follow the future of media—they help shape it.

Solution Seeker.
Winners:
Sarah Curry, Forbes & Stephanie Labasco, Demandscience

This award recognizes an individual who excels at tackling challenges head-on and finding solutions that drive success. Whether navigating complex campaigns, overcoming roadblocks, or turning obstacles into opportunities, this person brings resourcefulness, adaptability, and strategic thinking to every situation, ensuring forward momentum no matter the challenge.

Knowledge Builder.
Winner: Kenny Qian, The Trade Desk

Visionary Leader.
Winner: Ellen Vlagakos, LinkedIn

This award recognizes an individual whose leadership is shaping the future of the industry. Through the ability to anticipate industry shifts, recognize emerging opportunities, and make forward-looking decisions, this person has demonstrated a clear vision for the future and the determination to bring it to life.

Unsung Hero.
Winners:
Megna Nathani, INFUSE & Amy Connor, ProspectBase

This award recognizes an indispensable team player whose behind-the-scenes contributions keep things running smoothly. Through consistency, dedication, and a commitment to excellence, this individual plays a crucial role in ensuring success, even if their impact isn’t always immediately visible.

CATEGORY: CAMPAIGN AWARDS

Brand Amplification Award.
Winner: NBC Universal & The Trade Desk

This award recognizes a campaign that made a significant impact in amplifying brand visibility and recognition. Through strategic marketing, media execution, and audience engagement, this campaign successfully expanded reach, strengthened brand perception, and increased awareness in a meaningful and measurable way.

CATEGORY: COMPANY AWARDS

Global Partner of the Year.

This award celebrates the partner who’s innovative, data-driven solutions have made an impact on Just Global’s global success. Their seamless integration across worldwide regions, combined with exceptional collaboration, support, and strategic impact, sets a standard for outstanding partnership.

Regional Partner of the Year.

This award honors the outstanding regional partner in [AMER, EMEA, or APJC] whose collaboration, innovation, and dedication have significantly contributed to driving business growth and success within their region. These partners have demonstrated exceptional performance, market expertise, and strategic impact, delivering measurable results that advance our shared goals.

Excellence in Collaboration.
Winners: The Trade Desk & The New York Times

This award recognizes companies that have partnered with Just Global at the ground level, working hand-in-hand to develop custom creative and strategic marketing programs tailored to the unique needs of our customers. These partners exemplify seamless teamwork, shared vision, and a commitment to driving results, demonstrating the power of true collaboration in delivering exceptional marketing outcomes.

Longstanding Partnership.
Winners: Activate & Pipeline360

This award honors a partner whose enduring commitment, reliability, and shared vision have played a pivotal role in our sustained success over the years. Through consistent collaboration, innovation, and trust, this partner has demonstrated an unwavering dedication to driving impactful results and evolving alongside us in an ever-changing industry.

Market Disruptor.
Winner: Interlink

This award recognizes a partner that is challenging the norm and reshaping the industry. Through bold ideas, unconventional strategies, or a unique market approach, this company is gaining momentum and making its presence known. A true ‘watch this space’ player, this partner is paving the way for what’s next in B2B marketing.

Best Thought
Leadership Initiative.
Winner: Bloomberg

This award recognizes a partner that has consistently delivered impactful thought leadership, shaping industry conversations and providing valuable insights. Through original research, expert analysis, and compelling content, this company has established itself as a trusted authority, driving meaningful discussions that impact the industry’s future.

Most Socially Responsible.

This award recognizes a company that has demonstrated a meaningful commitment to social responsibility in the past year, using its platform, resources, or initiatives to drive positive change. Whether through sustainability efforts, diversity and inclusion programs, ethical business practices, or community impact initiatives, this company has gone beyond business as usual to make a real difference.

Best Use of Innovation
in B2B Media.

CATEGORY: CHANNEL AWARDS

Channel Advancements & Innovation.

Paid Social Winner:
Reddit, Enhanced B2B Targeting

Search Winner:
Google, Demand Gen Campaigns

Programmatic Winner:
Simpli.fi x Bombora Integration

This award honors a platform that has revolutionized digital marketing by introducing cutting-edge tools, precise targeting capabilities, and innovative solutions. Whether through AI-driven insights, automation, or new ad formats, this platform has redefined how brands engage audiences, optimize campaigns, and achieve measurable success in their respective channels.

Channel Specific Excellence.

Video Winner:
CNBC

OOH Winner:
OUTFRONT Media

Lead Generation Winner:
BlueWhale Research & TechTarget

This award recognizes a platform that has demonstrated outstanding performance in a specific marketing channel, providing marketers with advanced tools and strategies tailored for maximum impact. Through superior scalability, data-driven optimization, and audience-first solutions, this platform has helped brands effectively connect with their target audiences and drive superior campaign outcomes.

ABM Platform Innovation
Winner: Demandbase

This award celebrates a platform that has transformed ABM with pioneering strategies, data intelligence, and audience personalization. By delivering scalable, insight-driven solutions that enable precise targeting and high-value engagement, this platform has empowered brands to maximize ABM performance and accelerate pipeline growth.

Special Awards

In addition to the awards listed, we are excited to announce the winners for five distinguished honors which will be revealed during the awards ceremony on April 17th,2025

This year, we’re proud to be supporting Pencils for Kids.

For 18 years, Pencils for Kids has been equipping children in need with the tools to succeed. They provide backpacks filled with school supplies and uniforms to over 3,000 children in Bali, Mexico, Myanmar, and Thailand — many of whom live in orphanages or come from families surviving on less than $1 a day.

Education has the power to change lives. With your support, we can help more children access the resources they need to build a brighter future.

If you’d like to contribute, please note “In honor of Dick Reed” when donating.

See you next year!

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