PayPal
Zettle eCommerce Expo
Overview
Just Global supported PayPal in partnership with Zettle and their attendance at the eCommerce Expo in Sweden. From stand design, through to pre-event promotion –Just Global was involved in the end-to-end process.
Objectives
Our objective was to create a stand design for PayPal and Zettle, factoring in co-branding whilst being sensitive to individual brand guidelines and requirements. The stand design was to be a friendly and approachable coffee shop style with branded giveaways and pre and post –event promotion.
Execution
JustGlobal created multiple assets to promote this event –from the initial stand design and email invitation through to on-stand videos, outdoor banners and promotional items which included coffee cups and bookmarks.
Results
Both PayPal and Zettle had a successful attendance at the expo and generated leads as well as engaging with, and meeting many of their customers and prospects face-to-face which was important post-COVID. This event was postponed and rescheduled so it was important for both brands to be there and to spread brand awareness.
