Transform this summer
Reaching IT Audiences with a Summertime Twist
We developed a strategic, omni-channel lead generation campaign that went beyond expectations. At its heart was a series of bold, eye-catching ads brought to life through bespoke illustrations crafted by our creative team. Infused with the warmth and vibrancy of summer, the campaign stood out in a category often defined by convention—delivering standout results and meaningful engagement.
As the world began to emerge from a period of profound disruption, one thing was clear: the rules of business had changed. Organizations found themselves in an unfamiliar landscape, where traditional ways of connecting no longer applied.
OutSystems recognized this shift and knew that staying ahead meant rethinking everything—including how they communicated with clients and prospects. They needed a bold, fresh approach to re-engage their audience and rise above the noise in a crowded marketplace.
We started with market and competitor analysis to shape a strategic omni-channel campaign targeting IT decision-makers and developers across EMEA. Channels included LinkedIn, Facebook, email, content hubs, and media partnerships.
Content aligned with four key service areas—Modernization, Automation, We started with market and competitor analysis to shape a strategic omni-channel campaign targeting IT decision-makers and developers across EMEA. Channels included LinkedIn, Facebook, email, content hubs, and media partnerships.
Content aligned with four key service areas—Modernization, Automation, Innovation, and Transformation—and was brought to life through a vibrant creative concept: Transform this Summer.
Inspired by nostalgic travel posters, the campaign featured bespoke illustrations and a seasonal tone that stood out in the B2B space—using the OutSystems logo as a sunset to symbolize a brighter, forward-looking future.
Results
The campaign saw strong ad engagement and exceptional on-page conversion rates, earning industry recognition at both the dotComm Awards and the Creativepool Awards.
These results highlight the impact of well-timed, bespoke creative in engaging hard-to-reach audiences. And yes—our creative team fully embraced the summer spirit, even curating a custom Spotify playlist to keep the vibes flowing.
Exceeded LinkedIn benchmarks
Campaign impressions
Qualified leads
