Your story goes here
Empowering Visually Compelling Communications
Overview
Notified is a leading communications platform equipping PR and IR professionals with powerful tools for press release distribution, media monitoring, event management, and investor engagement. Known for GlobeNewswire, the platform now offers a full suite of solutions to help professionals manage and amplify their narratives in a fast-moving digital world.
To reflect its evolution, Notified launched a bold new brand and go-to-market campaign—modern, dynamic, and distinct—underscoring its mission to empower communicators to tell their stories with impact.
Objectives
Develop a distinctive brand identity for Notified that reflects its mission to empower communications professionals. The rebrand aimed to replace conventional stock imagery with custom illustration, highlighting the value of storytelling in PR and IR. Anchored by the tagline Your Story Goes Here, the new identity was designed to convey that powerful stories deserve equally powerful tools to be heard.
Execution
We executed the rebrand through a bold go-to-market campaign, centered around a dynamic brand video. Designed to captivate audiences at conferences, events, and trade show booths, the video served as a powerful visual anchor for Notified’s new identity. This cohesive campaign redefined the brand and continues to resonate with communications professionals eager to lead the future of storytelling.
How it came to life
The Notified rebrand was realized through a bold fusion of strategic messaging and dynamic art direction. Centered on the tagline Your Story Goes Here, the campaign showcased Notified’s commitment to empowering storytellers by removing barriers and elevating their impact. Visually, the creative direction took cues from Notified’s trillium logo, inspiring a retro-modern design system. Simple geometric forms represented the building blocks of communication tools, while expressive linework symbolized the weaving of narratives. These custom illustrations replaced stock photography, establishing a unique and ownable brand aesthetic. The result is a cohesive visual and verbal identity built to scale—seamlessly extending across digital platforms, event experiences, and out-of-home media to deliver a sleek, tech-forward presence that resonates with today’s communications professionals.
