FloQast - Just Global | B2B Marketing Agency

Helping is our middle name

Accounting Software, Reimagined

Overview

FloQast is a cloud-based platform built by accountants, for accountants — simplifying financial close and workflow management with tools that actually make sense. With real-world experience baked into every feature, FloQast helps teams work faster, smarter, and more collaboratively.

When FloQast partnered with Just Global for an ABM campaign, they set out to challenge industry clichés. The goal? Make accounting software feel fresh, modern, and anything but boring. Mission accomplished.

Objectives

Develop and execute a 1:many ABM program for FloQast targeting over 900 high-value accounts and four key financial personas—CFOs, Controllers, Auditors, and Accounting Managers. The goal: disrupt conventional perceptions of the financial close by introducing the concept of a “Strategic Close,” driving deeper engagement and positioning FloQast as a modern, business-critical solution throughout the buyer journey.

Execution

We built a 1:many ABM program with FloQast, targeting 900+ key accounts across four core personas: CFOs, Controllers, Auditors, and Accounting Managers. The campaign challenged conventional thinking with a bold message: rethink the financial close as a “Strategic Close” that drives greater business impact. Leaning into FloQast’s identity—“Made for accountants by accountants”—we crafted human-centered creative that emphasized real-world expertise. By positioning FloQast as a trusted partner, not just a platform, we fostered connection and credibility with decision-makers at every stage of the funnel.

How it came to life

FloQast and Just Global brought the brand to life with vibrant visuals, minimalist illustrations, and authentic employee photography — all reflecting the “by accountants, for accountants” spirit.

We deconstructed the FloQast logo into a dynamic design system, placing key messages front and center to emphasize their critical role in the financial close. Benefit-driven messaging and witty, jargon-free copy gave the campaign a personal, relatable tone. To reshape industry perception, we introduced the term “Modern Close,” backed by fresh content, custom color palettes, and tailored messaging for different audiences. Our ongoing collaboration continues to evolve FloQast’s standout brand as they redefine what accounting software can be.

Americas

Europe

APAC