Precision Meets Scale
Fueling brand growth through efficient, scalable demand
Overview
Leading data and intelligence platform provider Databricks partnered with Just Global to elevate its market position through a bold brand-to-demand strategy. By blending storytelling with precision performance marketing, audiences were engaged across the full buyer journey. Central to this was a ‘test and learn’ culture — one that encouraged experimentation, rapid feedback, and smart iteration. The result: significant revenue growth in one of today’s most competitive tech categories.
Stand apart in a crowded data category by increasing attention, efficiency, and pipeline impact. Protect Databricks’ leadership while expanding share through an integrated, insight-led program that rewards experimentation and rapid iteration.
Just Global and Databricks launched a global, always-on testing framework across brand and demand. Persona research and channel analytics informed a high-precision media mix. Every campaign shipped with feedback loops—A/B testing, agile budget shifts, and creative variations guided by regional insight—so each flight made the next one smarter.
How it came to life
Omnichannel lift
Adding The Trade Desk audio and display doubled LinkedIn conversion rates and boosted Google conversions, prompting deeper investment in cross-channel amplification.
CTV expansion
Early CTV tests across LinkedIn and The Trade Desk delivered strong reach at competitive CPMs. Learning in hand, we increased CTV investment and refreshed creative to optimize for the format.
Content syndication, re-engineered
Attribution and analytics identified the best partners, audiences, and tactics. TAL integration sharpened account targeting, and backend testing let us trial new partners alongside proven performers—driving a significant increase in attributed pipeline.
Search, rebuilt for efficiency
Rising brand-keyword costs were tackled in two phases:
Manual CPC bidding to lower CPCs and reset the bid floor.
Google Cross-Brand tooling to further reduce costs and drive more Sales-Ready Opportunities. Centralized full-funnel reporting measured impact and guided ongoing optimization.
increase share of voice for “Data Lakehouse”
landing-page visits
decrease in cost per conversion