Alison Watson

EVP, Media

There’s nothing that can’t be measured or anything that can’t be evolved.

Alison Watson is a media industry leader with over 20 years’ experience developing brand and demand generation strategies across a wide variety of clients and verticals, both B2B and B2C. She joined JUST Media in 2017 to oversee the newly-opened office in Austin, Texas.

Working with clients such as Dun & Bradstreet, Teradata and Trend Micro, Watson keeps a laser focus on strategic planning and execution of modern marketing techniques. She can easily translate a client’s needs into a successful marketing and media strategy. While Alison knows the numbers inside out, she most importantly understands how creative and media can work together to deliver results that consistently beat benchmarks.

She’s most passionate about leveraging the latest technologies to power and enable the full marketing experience. She holds the rare distinction of being a skilled, big-picture strategist and detailed tactician. Her ability to keep up-to-date on the ever-changing media environment, years of experience and enthusiasm about what’s next allow her team to plan, create and purchase media that keeps her clients in front of the right audience.

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