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Rewiring B2B: How Demand Gen and ABM Are Converging
In today’s personalized marketing landscape, senior marketers are adopting strategies that combine the broad reach of Demand Gen with the precision and personalization of ABM.
The lines are blurring, and it’s reshaping the way B2B organizations drive growth.
Included in the report
Authored by industry experts at ForgeX and agency experts at Just Global, it explores:
- Why we’re seeing this happen.
- The alignment of marketing and sales for seamless collaboration.
- The role of data, AI, and technology in enabling personalized strategies at scale.
- Real-world examples and actionable models to modernize your approach.
Whether you’re a seasoned ABM practitioner or looking to evolve your Demand Gen approach, this reports looks into the tools, insights, and frameworks to navigate these converging worlds.
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