SAN FRANCISCO BAY AREA (August 30, 2012) – On the back of adding seven new client accounts, including Toshiba, NetScout and Matthews Asia; Just Media, Inc., has named Brandon Friesen as President and an officer of the company. Independently owned, Just Media, Inc., is a results-oriented media and marketing services agency that has delivered thousands of successful campaigns for technology and related-industry customers. The addition of Friesen, who will be primarily responsible for overseeing the Media, Analytics and Partnership Development teams, marks another step in expanding the expertise available to customers to address the ever more complex media landscape.
Dick Reed, CEO of Just Media, Inc., stated: “Just Media, Inc., has a long history of delivering results driven marketing services and solutions to industry-leading B2B and B2C brands. I’m excited that we’re continuing to invest in both technology systems and the highest caliber of staff to build out our capabilities and deliver even better solutions to our clients. With Brandon’s long history in customer-centric media environments, especially in the technology sector, it will bolster our already strong momentum this year.”
Friesen has a successful track record across a number of marketing and media disciplines. In addition, he has worked with technology customers, both large and small, across both the B2B and B2C sectors.
Early in his career, Friesen served as a technology journalist for Miller Freeman, covering the then burgeoning market of VoIP and converged communications, focusing on brands such as Computer Telephony and CommWeb. He then held a variety of sales positions, including Vice President of Sales, for UBM TechWeb’s digital enterprise portfolio. He then went on to serve as a Group Publisher for industry-leading brands, such as InformationWeek, Dark Reading, Dr. Dobb’s and Network Computing, where he focused on product/program strategy, brand leadership, customer relationships and content direction for the network of B2B tech online sites. From there, as a Vice President of Sales with NetShelter, he spent time helping marketers leverage earned media through word of mouth and influencer marketing programs.
Friesen stated: “I’ve always respected the people at Just Media, Inc., for their integrity and extreme focus on the customer. From their use of innovative marketing and media techniques, to the ‘total immersion’ approach and their focus on data and analytics, Just Media has always built productive relationships between their clients and media partners. I’m looking forward to helping continue the momentum that Dick and the team have built.”
To reach out to Brandon and welcome him on board or to set up a meeting please email him at: brandonfriesen@justmedia.com.
