What did you think about this year’s lineup of Super Bowl commercials? Aside from the lackluster attempts at comedy (or lack thereof in the case
Being a foreigner, it’s taken me a few years to start to embrace the whole event that is SuperBowl Sunday. Frankly watching a 60 minute
In today’s fast paced world, people are viewing more content on their mobile devices than on TV. Mobile devices give people the ability to control what content they consume and at a quicker pace, with bite sized information readily available at just a swipe of the finger. Television up until 2013..
Twenty years ago, the TV advertising landscape looked very different than today. The average American household had access to 28 TV channels and brands like Fox, Nickelodeon and TNT were start-ups. Today, Americans have over 160 channels and watch networks like the Military Channel, ESPNU and Adult Swim…
Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it! As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting…
Programmatic buying is a hot topic in the digital media world. Is it coming to TV? Recently, a new audience buying platform, called AudienceXpress, is
Priorities are always changing and the media landscape is ever-evolving. I am an ardent believer that it is extremely valuable to watch and learn from
I recently read a white paper entitled “How To Spend The Minimal Effective Amount on Media” from Networked Insights. The conclusions, that it’s now possible