Tag Display Advertising

We know a lot about marketing. Here’s your chance to see how our brains work.

Sebastien Damas

Ad Viewability and the Future of Display Advertising

Online display ads have been evolving quite quickly, from the annoying pop ups, to a more palatable rectangular box on the ride hand side of the screen, to ads blending into your Facebook news feed. There have always been questions regarding what is the best way to judge the effectiveness of these ads.