For some time now, the advertising industry has been talking about the fragmented media landscape and how advertising dollars are expected to shift from traditional
In today’s fast paced world, people are viewing more content on their mobile devices than on TV. Mobile devices give people the ability to control what content they consume and at a quicker pace, with bite sized information readily available at just a swipe of the finger. Television up until 2013..
Below are two interesting articles, each taking a different stand on display banner advertising: 5 Unalarming Stats About Banner Ads – Article For Banner Advertising