Blog
The 7th Annual Dick Reed Awards Are Coming. Here’s the Legacy Behind Them.
Ahead of the 7th Annual Dick Reed Awards, revisit the legacy of Dick Reed and the partnerships shaping the future of B2B marketing.
Blog
Optimizing Video for AI Visibility: What B2B Marketers Need to Know
AI answer engines aren’t great at “watching” videos like we do. They can’t appreciate production quality, absorb tone, or follow visual storytelling the way humans can.
So, if that’s the case, does video still matter for visibility?
Insights
Go Medieval on Quarterly Campaigns: the Dracarys Approach
I challenge marketers to evolve to longer term planning. As marketers, we are all trying to find ways to make the biggest impact on performance.