We know a lot about marketing. Here’s your chance to see how our brains work.
Online display ads have been evolving quite quickly, from the annoying pop ups, to a more palatable rectangular box on the ride hand side of the screen, to ads blending into your Facebook news feed. There have always been questions regarding what is the best way to judge the effectiveness of these ads.
Digital fraud. We all know it exists, although up until recently the industry tended to avoid too much discussion on the subject, mainly because reliable verification was so hard. But it happens and exists in many different formats, like the practice of stacking ads, where a website has one visible ad on its page…
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