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Dick Reed

Following on from my anti Steve Ballmer rant a couple of days ago (see previous post), I got to thinking more about just what will

Dick Reed

So Microsoft guru Steve Ballmer has predicted the demise of media as we know it with some pretty bold statements in his recent interview with

Dick Reed

I just sat down and reviewed the new website from our friends at Techweb which is designed to assist in the media planning process for

Dick Reed

Last weekend a friendly neighbour offered us the opportunity to adopt a pet – an Australian lizard known as a Bearded Dragon. Of course

Most people have heard me bang on about how much I believe in print media for achieving certain campaign goals. However as print budgets gets

Dick Reed

As part on my budgeting and planning for agency development, I recently reviewed the advertising spend data for the top 50 tech clients across all

Dick Reed

Last week I attended the IDC Directions event in San Jose to see what the anaylst community are telling technology marketers. I guess I was

There are some days when just about everything one tries to do seems to turn into ever increasing circles of misery, when even the best

Happy New Year to all. So in keeping with a well tried and tested media protocol, it seems appropriate to try and make some predictions

So I’ve been wanting to help my parents get back into ‘life with a PC’ for the last few months, coaxing them gently towards the