Ad Spends to Drop in 2009 but Should Yours?
The parent company of Just Media’s London office, Aegis Media, have just announced their 2009 media ad spend predication’s. Global decline was predicted as being
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Fascinating Results of Radio’s New Measuring Techniques
Although we buy radio advertising on behalf of some clients and are actually quite strong proponents of this media platform for certain types of campaigns
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Digital Editions – Do They Count?
United Business Media announced Thursday that four issues of Information Week this year will be available solely as downloadable interactive PDFs. The publication is calling
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A Master Class in Using Social Media for a Business
In these times of high stress and depression it’s always nice to find a story that brightens the day. I hope you enjoy it as
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Does the Industry Have the Courage to Say No?
If the report in the recent Advertising Age is true then the media and advertising industry needs to take a good hard look at itself.
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What Price Content?
I was listening to a very interesting debate from the Charlie Rose program about the future of newspapers with Walter Isaacson of “Time,” Robert Thomson
Business Predictions for 2009 and A Look Back…
As we start this new year, it’s appropriate to look forward to 2009 predictions and also interesting to look back at 2008. I was amazed
Soft Media Rates in 2009…I’m Not So Sure
Over the last few weeks I have heard numerous clients talk about an expectation of softening of the media rates into next year as the
Lead Fatigue
Last week I had one of those great media lunch meetings where a publishing representative lets rip about the market and offers up insights and
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Olympic Experience
Before anyone imagines that I made it out to China, sadly that was not the case but it was still a quite excellent experience and
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LinkedIn Grows Up
Had a great meeting with the folks from LinkedIn today and for the first time I’m actually excited by the prospect of discussing social media
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Social Media and Linear Metrics
I read with interest this article on the problems marketers are struggling with in relation to the use of social media at the recent DMA