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Is This the Death of TV Ads?

Recently, it seems that more and more companies are leaning towards advertising through YouTube and other online video outlets instead of television. Nielsen conducted a

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Going Off Screen

While most twenty-somethings are typing away, I’m still putting pen to paper. I have always handwritten my notes and letters. I use paper planners, handwritten lists, and sticky note reminders.

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The Media World is Flat

All Thomas Friedman references aside, the marketing landscape is a constant evolution of capabilities, trends, value props and sometimes kitschy ideas all vying for “our”

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Branded Content on Facebook

Having a celebrity endorse a product through branded content is nothing new—in fact it has been a popular marketing tactic for decades. However, despite its

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