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While listening to NPR the other day, an interesting podcast caught my attention and prompted me to do a little research of my own. The topic
With this new Content Creation Hub, the Agency will be able to provide aligned content solutions that will turbo charge media performance for clients SAN
There are opinions as to whether or not Native should be on a media plan depending on the overall KPIs of the campaign. Some advertisers
What is a Tech Stack? Tech Stack Definition: a technology stack is a set of components or layers in a software offering that provides broad
What Google recently announced the name of Google AdWords will change to “Google Ads”. According to Google, we should see the change hit our accounts
The creative message and associated call to action in B2C advertising is pretty clear. Kellogg’s asks you to buy this box of cereal. Netflix requests
Programmatic advertising has grown quickly in the digital marketing space over the past few years. eMarketer estimates that programmatic display ad spend will reach $33
Traditional radio continues to dominate ad spend market share in the US. But there are a number of reasons to put streaming audio and podcast
In the tech industry there is no question that there are huge advances in technology and efficiencies each and every day. Even the general public
There is an undeniable need for marketers to prove out our strategies and craft relevant, actionable insights to move forward. Ultimately, we have to demonstrate
If you live in the world of global marketing and advertising, you’re hopefully well aware of the new regulation going into effect on May 25th,
Impressions, Clicks, CTR, Engagements, Conversions, Landings. These are just a few of the dozens of metrics we as media folks are completely engrossed with on
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