I’ll have to admit that this was the first year that I focused my attention on the Super Bowl ads. As a big sports fan, I’m always into the game. The commercial breaks and stoppages in play were always meant as a time to visit the little boy’s room, grab another adult beverage or re-load the food plate.
Anyhow, the Niners were in the Bowl and, although I’m a Raiders fan, I followed the Niners closely this year. They are the local team; almost all of my friends are Niner’s fans; and somehow my place was nominated to watch the big game. I knew I was going to be tuned into the game from beginning to end, including the breaks, so I just moved the cooler closer to my seat.
The game started and quickly swung in Baltimore’s favor. The ads, well, they were more in line with San Francisco’s sideline – they didn’t come to play in the first half. All of the ads were very underwhelming and it’s not like I’m a tough critic or anything. But I just thought the ads were whack. There were the usual car ads, CBS show previews, NFL Evolution spots, beer ads, upcoming movie previews, etc.
Nothing stood out to me. I mean, I’ll remember most of them, but nothing made me really laugh and spit my beer out – the true effect for which all advertisers should aim. The funniest part was the commentary and boos raining down from our houseguests after each ad. Even Go Daddy’s “Perfect Match” Bar Rafaeli kiss commercial lacked creativity. 😉
Once the action started again, the game swung in San Francisco’s favor. And the ads, well, they were now mirroring Baltimore’s sideline and uninspired play. My interest in the ads was waning already, but I was ready to not pay any attention at all since San Francisco was making such a (sasha) Fierce comeback! Now only if the ads made a comeback too!
However, only a few ads made me carry on conversation after the fact – NFL Network’s “Leon Sandcastle” spot and Tide’s controversial “Joe Montana Stain” ad. The Tide spot had my Facebook feed inundated with comments from my loyal Niner fan friends. Almost all of them were vowing to ban Tide when doing their next loads of laundry!
Cheers to all Bay Area Forty Niner fans for a great season and pat on the back to the team for such a valiant effort!
And finally, “Congratulations San Francisco, you might not be getting a trophy, but you will be getting a cup…. of JELL-O pudding…”
Just Media, Inc.