This is year 8 for me and Thanksgiving in the United States. Macy’s parade is as much of a staples to me as A Charlie Brown Thanksgiving, Turkey and stomach pain at the end of the day. This year, Macy’s is taking the parade to a whole new level again (I was already impressed by last year’s app) by tying in parade attendees with people in front of the TV  – augmented reality and all. We are in for a treat!

See article here:

http://www.mobilecommercedaily.com/macy%E2%80%99s-marries-television-and-mobile-via-app-efforts

Frauke Cast
Just Media, Inc.