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In Memoriam: An Ode to SkyMall I may be alone on this one, but I actually have fond memories of you, SkyMall. Back before I
What did you think about this year’s lineup of Super Bowl commercials? Aside from the lackluster attempts at comedy (or lack thereof in the case
While many of us are currently trying to power through final deadlines, this is an important time to look ahead and prepare for the year
It is no secret that a content program is no longer a “nice to have”, but a “need to have” in every marketing teams’ playbook.
‘Tis the season. Holiday sweaters, festive lights and the like will find themselves bedazzling the corners of our cities and towns. The warmth of hearths
Just Media Analytic’s Manager Sebastien Damas was interviewed this week by ProgrammaticAdvertising.Org on his thoughts on Programmatic: “Sebastian Damas is a French-speaking analytics savant based in
I was just sent this re/code article from a client on the Facebook relaunch of the Atlas ad serving platform. Naturally I became more curious and wanted to find out what this really means. After doing some more digging on the subject, they seem to have gotten a bit ahead of themselves…
This week Just Media CEO Dick Reed presented a webinar entitled: The B2B CMO Guide – What Ad Technology Performs: Dick Reed is a marketing
Online display ads have been evolving quite quickly, from the annoying pop ups, to a more palatable rectangular box on the ride hand side of the screen, to ads blending into your Facebook news feed. There have always been questions regarding what is the best way to judge the effectiveness of these ads.
Many of you likely remember the article a few years back on how Target was able to predict pregnancy (and even did) for their consumers before they even realized they were having a baby! This caused a big stir in the consumer market. There’s something uncomfortable about knowing that companies…
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