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We know a lot about marketing. Here’s your chance to see how our brains work.

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Getting on Cognitive Easy Street

Are we achieving our goals? It’s something we, as an industry, talk about all the time. It’s how we justify our budgets and our plans.

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Don’t Handcuff your Media Spend

Imagine that you are a Senior Marketing Director of a professional sports team in charge of generating more ticket sales. Or you are responsible for

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Email Marketing in a Mobile World

Marketers are investing more into their email campaigns than ever before. But, with the proliferation of smartphones and tablets, email marketing does not look the