We know a lot about marketing. Here’s your chance to see how our brains work.
Regardless of your role in the marketing industry, the term Account Based Marketing has become one of the most commonly-used terms that is tossed around.
As savvy consumers, it’s safe to say that in this day in age, audiences are resonating less with logos and more with humans. Audiences are
Account Based Marketing dominates the conversation in B2B Marketing. Media vendors speak about it, marketing bloggers write about it, and no media-agency pitch presentation in
The promise of digital media is in its ability to easily measure and optimize our marketing programs. Without the appropriate measurement infrastructure in place, however,
At one point in our lives, perhaps after a long day at work, we’ve all looked forward to going straight home and heading to
Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over
As you are probably more than aware, retargeting is a digital advertising strategy that allows advertisers to anonymously ‘follow’ audiences all over the web using
Take a minute to ask yourself, what is the state of digital advertising industry? If you are a marketing professional, it is easy to slip
As advertisers, we know people designate their various devices for different purposes and, with that, we must attribute different advertising goals to each device. Thankfully,
SEM is used more and more by businesses today to increase visibility, online presence and to drive the most conversions at the most efficient cost. The
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