Stefanie Feilinger
The Mobile Conundrum: Mobile Fraud and 3rd Party Ad Tracking
Since the end of 2007, the industry had been preaching “this is the year for mobile”, and after years in the making, we are finally
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Category: Stefanie Feilinger
We know a lot about marketing. Here’s your chance to see how our brains work.
Stefanie Feilinger
So, you’re a CMO… Now What?
While it’s nothing new that CMOs today face a wider array of challenges than ever before, there are some concerns that stand out more than
Stefanie Feilinger
An Interesting Experiment on Big Data Marketing: One Woman’s Experience in Trying to Hide Her Pregnancy
Many of you likely remember the article a few years back on how Target was able to predict pregnancy (and even did) for their consumers before they even realized they were having a baby! This caused a big stir in the consumer market. There’s something uncomfortable about knowing that companies…
Stefanie Feilinger
Super Bowl Advertisers turning to Digital Media
Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it! As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting…
Stefanie Feilinger
The Biggest Deal in the Adland Cosmos
To evolve and stay relevant, big agencies have needed to add new disciplines to their shops by either building those skills organically or through strategic
Stefanie Feilinger
Dream a Little Dream: Contextual Targeting on TV?
Priorities are always changing and the media landscape is ever-evolving. I am an ardent believer that it is extremely valuable to watch and learn from
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