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Since the end of 2007, the industry had been preaching “this is the year for mobile”, and after years in the making, we are finally
While it’s nothing new that CMOs today face a wider array of challenges than ever before, there are some concerns that stand out more than
Many of you likely remember the article a few years back on how Target was able to predict pregnancy (and even did) for their consumers before they even realized they were having a baby! This caused a big stir in the consumer market. There’s something uncomfortable about knowing that companies…
Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it! As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting…
To evolve and stay relevant, big agencies have needed to add new disciplines to their shops by either building those skills organically or through strategic
Priorities are always changing and the media landscape is ever-evolving. I am an ardent believer that it is extremely valuable to watch and learn from
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