Category: Sebastien Damas

We know a lot about marketing. Here’s your chance to see how our brains work.

Sebastien Damas

New Year, New Attitude

Some of us work to play, some play at work, and for some of us work is life. Whatever your reason is for work, most

Sebastien Damas

Fraud in Mobile Video

When it comes to mobile video, do you really know if the ads you are serving are actually hitting your intended audience? This question comes

Sebastien Damas

Ad Viewability and the Future of Display Advertising

Online display ads have been evolving quite quickly, from the annoying pop ups, to a more palatable rectangular box on the ride hand side of the screen, to ads blending into your Facebook news feed. There have always been questions regarding what is the best way to judge the effectiveness of these ads.

Sebastien Damas

2014 The Continued Growth of Social Media and Content Marketing

Happy 2014! As we have now finished 2013 and the reviews of everything that has occurred in the past, it is a good a time as any to look ahead to where the advertising industry is going not only in 2014 but beyond as well. The growth of social media advertising has really blossomed…

Sebastien Damas

The Cannes (Ad) Festival Winner is…

The Cannes Lions International Festival of Creativity has come and gone without the buzz that surrounds the famous Cannes Film Festival. The Cannes Lions International